pumpkin chocolate chip loaf cake

pumpkin chocolate chip loaf

Okay, it's offish, fall is here. Which apparently means it's time for pumpkin or something?

Seriously, though, when did seasonal appreciation for pumpkin turn into yearly pumpkin hysteria? Pinterest has been 89% pumpkin since late August. Pumpkin spice coffee selfies litter my newsfeed. I posted a filtered picture of a can of pumpkin on instagram and a lot of you "liked" it. A can of pumpkin. I'm starting to become suspicious that we've all been conned by a multi-year marketing campaign by Starbucks.

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