Okay, it's offish, fall is here. Which apparently means it's time for pumpkin or something?
Seriously, though, when did seasonal appreciation for pumpkin turn into yearly pumpkin hysteria? Pinterest has been 89% pumpkin since late August. Pumpkin spice coffee selfies litter my newsfeed. I posted a filtered picture of a can of pumpkin on instagram and a lot of you "liked" it. A can of pumpkin. I'm starting to become suspicious that we've all been conned by a multi-year marketing campaign by Starbucks.